(PRESS RELEASE) — BetRegal, a Malta-based online sportsbook and casino brand focusing on the U.K. and continental Europe as well as developing a presence in the Latin American market, has launched an upgraded affiliate program in partnership with Income Access, Paysafe Group’s marketing technology and services provider. The existing BetRegalAffiliates program has migrated to the Income Access software as part of the brand’s strategy to optimise the performance of its affiliate channel and its affiliate partners.
Launched in 2017, BetRegal.com provides a sportsbook with a strong focus on player value through reduced-margin betting odds on a wide range of sports. The brand’s pre-match sporting events run the gamut from Premier and Champions League football, NBA basketball and NHL ice hockey to tennis, Aussie Rules football and badminton. BetRegal.com also offers an extremely wide selection of in-play betting options.
The brand features a cutting-edge online casino with a wide array of original and branded video slots, casino games and scratch cards as well as live-dealer versions of roulette, baccarat and French/immersive roulette, among other table games.
In addition to the strength of the brand’s offering and its emphasis on providing player value, affiliates have another reason to join BetRegalAffiliates following its relaunch on the Income Access platform, which has won the EGR North America ‘Acquisition & Retention Partner’ award for the last four years. Affiliates will benefit from the software’s campaign targeting functionality and in-depth reporting as well as the program’s sophisticated marketing materials – widgets, calculators and other interactive creatives boasting higher engagement rates than standard banner ads.
The revamped affiliate program will launch with a revenue share commission structure, though CPA and hybrid deals are available on request.
Aly Lalani, Marketing Director at BetRegal.com, said, “At BetRegal.com, customer experience is at the forefront of our thoughts, not only for our valued clients but also for our partners. Affiliates are a vitally important element in our acquisition strategy, and we feel that the upgrade to Income Access, the industry-leading affiliate software, puts our affiliates in the best possible position to be successful.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said, “The online sports-betting vertical continues to evolve at a product level, and we’re excited to support an innovative sportsbook like BetRegal.com as it places more emphasis on its affiliate channel. Our technology will ensure that BetRegal.com and its affiliates are well placed to maximise their revenue and overall business growth.”