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Mr Green goes live with Pragmatic Play content

(PRESS RELEASE) — Multi-award-winning casino games developer Pragmatic Play has taken its content live with leading online operator Mr Green.

Building on its reach with another significant operator integration, Pragmatic Play games including Wolf Gold, Diamond Strike, Gold Rush and Hot Safari are now available to Mr Green Casino’s players.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said, “We are delighted to take our growing portfolio of casino games live with Mr Green, an operator that shares our passion for bringing players an online casino experience dedicated to quality and innovation.”

“Every spin of the reels in a Pragmatic Play game offers fun, excitement and innovation, and we are certain our games will prove hugely popular with Mr Green’s customers.”

Benedict McDonagh, Head of Games at Mr Green, said, “We are always looking to expand our offering with exciting new video slots and we feel that Pragmatic Play’s portfolio fits the bill. We look forward to a successful partnership.”

Releasing two games a month, Pragmatic Play provides its partners with a catalogue of more than 80 premium video slots, which now feature on many of the world’s leading casino brands.

The provider recently expanded its expertise into new verticals, announcing seven new scratchcards based on a selection of its popular video slots and debuting a ground-breaking, mobile-first bingo product.

Source: Online.CasinoCity.com

The Stars Group to acquire Sky Betting & Gaming for $4.7 billion

(PRESS RELEASE) — The Stars Group announced on 21 April that it has agreed to acquire Sky Betting & Gaming from CVC Capital Partners and Sky in a cash and stock transaction valued at $4.7 billion. This combination will result in the world’s largest publicly listed online gaming company.

“The acquisition of Sky Betting & Gaming is a landmark moment in The Stars Group’s history,” stated Rafi Ashkenazi, the company’s chief executive officer. “SBG operates one of the world’s fastest-growing sportsbooks and is one of the United Kingdom’s leading gaming providers. SBG’s premier sports betting product is the ideal complement to our industry-leading poker platform. The ability to offer two low-cost acquisition channels of this magnitude provides The Stars Group with great growth potential and will significantly increase our ability to create winning moments for our customers.”

Ashkenazi concluded, “Following this transaction, The Stars Group will have significantly enhanced scale and a highly regarded global brand portfolio. As a result, we are well positioned to realize our vision of becoming the world’s favorite iGaming destination.”

This acquisition will provide The Stars Group with multiple operational and financial benefits, including:

– Greater revenue diversification and significantly enhanced exposure to sports betting, the world’s largest and fastest growing online gaming segment, as the majority of SBG’s revenues are generated by sports betting.
– An increased presence in regulated markets, particularly within the United Kingdom, the world’s largest regulated online gaming market.
– The development of sports betting as a second low-cost customer acquisition channel, complementing The Stars Group’s core poker business and enabling more effective cross-sell to players across multiple verticals.
– Improved products and technology as a result of the addition of SBG’s innovative casino and sports book offerings, and portfolio of popular mobile apps.
– Identified cost synergies of at least $70 million per year.

SBG is currently home to the U.K.’s largest active online player base and, with over 80% of revenues generated from mobile devices, is a leading mobile betting and gaming operator. In partnership with Sky, Europe’s leading sports broadcaster and media company, SBG has developed some of online gaming’s most well-known brands, most notably Sky Bet, Sky Vegas and Sky Casino. SBG’s unaudited annual revenue was £624 million and unaudited adjusted EBITDA1 was £202 million in the 12-month period ended 21 December 2017, representing compounded annual growth rates of approximately 46% and 51%, respectively, over the prior two years. SBG was the United Kingdom’s fastest growing established online gaming operator over this period.

Following the acquisition, The Stars Group’s leadership will draw from two well-respected and highly experienced teams and SBG’s Yorkshire base will operate as a major hub of the enlarged group.

“We are delighted to join forces with The Stars Group,” said Richard Flint, Sky Betting & Gaming’s Chief Executive Officer. “We have had a fantastic last few years and would like to thank CVC and Sky for supporting us in becoming a leading online operator in the U.K. This transaction allows us to offer our best-in-class products to a truly global audience. We’re excited about our future together.”

Pev Hooper, Partner at CVC, said, “Richard and his team have done a fantastic job building Sky Betting & Gaming into one of the U.K.’s largest and fastest growing operators. We have thoroughly enjoyed working closely with the team and our partners at Sky. This combination with The Stars Group opens a new and exciting chapter for SBG to accelerate its international growth, and we look forward to continuing the journey as a shareholder in the combined group.”

Source: Online.CasinoCity.com

Habanero signs RWB Solutions International deal

(PRESS RELEASE) — Premium slots and table games provider Habanero has expanded its reach with a deal to supply casino brands via prominent Asian sportsbook operator RWB Solutions International.

As part of the agreement, RWB will make Habanero’s full collection of titles available to a number of the region’s leading brands, including Supotsubet.com. This will include the supplier’s very latest releases Presto!, London Hunter and Four Divine Beasts, which have been well-received by players in a number of markets.

Daniel Long, head of sales at Habanero, said, “We are really pleased to have agreed a deal with RWB, who possess a fantastic client base, and we are confident they will benefit from the popular games we produce.

“This is another exciting step in our journey and it shows the tremendous growth we are experiencing as a company on the back of producing the high-quality content.”

Jason Teh CEO at RWB, added, “Habanero have established and maintained a reputation for producing titles that are popular with players and profitable for operators.

“Their portfolio of slots and table games are now a necessity for any casino brand and I’m very pleased we can now offer them as part of the package we deliver to our customers.”

Habanero now offer over 80 video slots titles, 11 table games and 10 video poker titles, which are integrated with over 60 operators and aggregators and available in 24 European and Asian languages.

Source: Online.CasinoCity.com

SG Digital prepares for US sports betting with New Jersey

(PRESS RELEASE) — Scientific Games Corporation today announced that SG Digital has commenced sportsbook product review sessions with New Jersey’s Division of Gaming Enforcement (DGE).

OpenBet, SG Digital’s market-leading sports betting solution, is getting ahead of the game and is fully prepared to ensure its ambitious partners are ready to launch their sportsbook offering should the U.S. Supreme Court decide to repeal the Professional and Amateur Sports Betting Association Act (PASPA), allowing legalised sports betting in the state of New Jersey.

Key to SG Digital’s entry into the emerging U.S. sports betting landscape will be the addition of market-specific product enhancements to its platform, ensuring it meets the expectations of operators and consumers. In addition, the company is undertaking a recruitment drive to support the growth of the business, hiring a significant number of new people for a variety of roles across its multiple offices around the world.

Keith O’Loughlin, SVP Sportsbook and Platforms at SG Digital, said, “Legalised sports betting in the U.S. is an exciting prospect for us, and we’re taking every step possible to ensure our product offering is fully compliant to hit the ground running when the marketplace eventually opens up beyond the current regulated states. OpenBet has built a strong reputation as a trusted sportsbook provider in Europe, and we’re confident we can replicate that success in the U.S. and all other emerging regulatory territories. We have spent time considering U.S. customer needs and are focused on ensuring that the user experience is of high standard and can be delivered with speed.”

Matt Davey, Group Chief Executive, SG Digital, said, “SG Digital has a strong presence in New Jersey with our Open Platform System (OPS) already certified in the state; our knowledge of the market will play an important part in preparing OpenBet for the marketplace. We work closely with the DGE to ensure responsible gaming experiences and congratulate the effort of the DGE and the state of New Jersey for taking progressive action to help create a safer sports betting market for the public.”

“We are setting the foundations well in advance to help our partners establish themselves early in the emerging territory.”

OpenBet is the world’s leading sportsbook platform, delivering a scalable and reliable performance for industry leading operators across the globe. At the heart of its product offering is a fully managed sportsbook, combining the resilience and trusted nature of OpenBet technology in partnership with Managed Trading Services in a convenient, turnkey solution.

Source: Online.CasinoCity.com

Rightlander partners with Income Access

(PRESS RELEASE) — Rightlander, a U.K.-based supplier of monitoring tools and services for advertising campaigns, has partnered with Income Access, Paysafe’s marketing technology and services provider. The deal will see Rightlander’s scanning and monitoring product integrate with Income Access’ award-winning affiliate platform.

With heightened advertising regulations requiring operators to ensure responsible marketing practices, Rightlander offers Income Access clients an automatic site-scanning solution to easily review advertising campaigns and help meet compliance needs. The Rightlander solution will complement Income Access’s robust ad serving and campaign management tool, which has won eGaming Review’s B2B ‘Affiliate Software’ Award four times since 2013.

Designed to significantly reduce the manual checking of affiliate sites, Rightlander’s technology scans and analyses content and links, and provides detailed reports, including both link and brand mentions. Rightlander also locates and reports domains with brand mentions of which operators may be unaware.

The addition of the Rightlander product, with its significant time and cost efficiencies, allows for better monitoring of advertising campaigns. Brands will also benefit from the ability to track, analyse and optimise all aspects of their marketing campaigns while maintaining regulatory standards for its target market(s).

Ian Sims, Director at Rightlander, said: “We are delighted to partner with a brand like Income Access, having worked with them as an affiliate for more than a decade. We feel our combined services will support affiliate programmes to better manage their advertising campaigns and support affiliates to stay compliant.”

Sarafina Wolde Gabriel, Vice President of Strategy at Income Access, said: “Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry. We’re therefore excited to partner with Rightlander, whose product will provide operators with a cutting-edge software, custom-built for affiliate marketing’s future.”

International Legislators’ Agenda brings international gaming experts to Brasilia

(PRESS RELEASE) — Organised in partnership with the National Council of Legislators from Gaming States (NCLGS) and the Brazilian Parliament Front in Defence of Tourism of the National Congress, and sponsored by the Association of Gaming Machine Manufacturers (AGEM), the International Legislators’ Agenda will take place in the Brazilian Chamber of Deputies on Thursday, 26 April, and follow the industry gathering at the Brazilian Gaming Congress in Sao Paolo on 22-24 April.

First organised alongside ICE London in 2017, International Legislators’ Agenda (ILA) is a dedicated educational and networking initiative aimed at providing an invite-only platform for policy-makers, legislators, elected officials and government bodies to share best practice in the legislation and regulation of gambling.

With the authorisation of gambling being currently debated and studied by Brazilian legislators, ILA travels now to the heart of the country’s legislative arm, Chamber of Deputies, to feature international experts who will share their experiences and be available for questions and one-on-one conversations. Speakers will include Senator William P. Coley, II, State of Ohio Senate, Becky Harris, Chairwoman, Nevada Gaming Control Board and former NV Senator, Paulo Duarte Lopes, Director of Gaming Activity Planning and Control Director from the Ministry of Tourism of Portugal, Michael Pollock, Executive Director of NCLGS – National Council of Legislators from Gaming States and Carlos Carrion, Chairman Mexico Committee, AGEM.

Senator William Coley, incoming NCLGS President, said about the event, “NCLGS was created more than two decades ago for the sole purpose of promoting best practices among U.S. lawmakers. Working with Clarion at ICE and in Brasilia, that core goal is now global. The leadership of NCLGS is committed to fostering an international dialogue, and to sharing our experience and ideas.”

International Legislators’ Agenda (ILA) takes place on 26 April in Brasilia, Brazil, alongside Brazilian Gaming Congress on 22-24 April in Sao Paolo. For more information on the event, please visit Brasilian Gaming Congress.

Source: GamingMeets.com

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