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UK operators must stop unfair promotions, says CMA

(PRESS RELEASE) — As part of a major overhaul of how the gambling industry operates online, three leading operators — Ladbrokes, William Hill and PT Entertainment — have formally committed to change the way they offer bonus promotions to ensure players can always access and release their own money.

These landmark changes must now be adopted across the sector. Firms not doing so will face regulatory action from the Gambling Commission. The Competition and Markets Authority (CMA) and the Gambling Commission have been working in collaboration to improve conditions for players gambling online.

The changes come in response to an investigation by the CMA to make sure the sector was not breaking consumer protection law and mean players can be sure they can withdraw their own money when they play as part of a bonus promotion.

The firms involved have also agreed to be more upfront and clear in the terms and conditions of their bonus promotions. In particular, the changes mean:
Players won’t be required to play multiple times before they can withdraw their own money.
Gambling firms must ensure that any restrictions on gameplay are made clear to players and cannot rely on vague terms to confiscate players’ money.
Gambling firms must not oblige players to take part in publicity.
The promotions under particular scrutiny are designed to attract players onto casino-like gaming websites by offering bonus funds when players put in their own money. The CMA found that certain terms in these promotions were likely to be “unfair,” in breach of consumer protection law, and could mislead consumers. There was particular concern people could be made to play for longer than they had bargained for before being able to withdraw their own money.

These problems were found to be common across the £4.7 billion online gambling sector, and in October 2016 the CMA launched an investigation in collaboration with the Gambling Commission to tackle the shared concern around transparency and fairness.

The Gambling Commission has made clear that firms across the whole sector must promptly adopt similar changes to address the concerns identified.

George Lusty, Project Director, said, “Gambling always carries a risk, but players should never face unfair restrictions that prevent them from getting at their money. Firms must not stack the odds against players by putting unfair obstacles in their way or making it difficult for them to stop gambling when they want to.

“The CMA is here to make sure businesses’ terms and practices are fair for their customers. We welcome the commitment from these leading firms to address the problems our investigation uncovered by making important changes to their terms and conditions.

“We now expect others to follow and look forward to the Gambling Commission’s continued work to make sure all operators in this sector play fair with their customers’ money.”

Gambling Commission Executive Director, Sarah Gardner, said, “We back the action taken by the CMA today. Gambling firms must treat their customers fairly and not attach unreasonable terms and conditions to their promotions and offers.

“We expect all Gambling Commission licensed businesses to immediately review the promotions and sign-up deals they offer customers and take whatever steps they need to take to ensure they comply.

“Operators should be very aware that we will continue to work closely with the CMA to ensure customers are getting a fair deal across the gambling industry.”

Further enforcement activity by the CMA in the sector is ongoing. The CMA will continue to look at obstacles facing customers trying to withdraw their money after gambling online, whether as part of a promotion or not.

This includes considering terms that force players to withdraw prize money in small instalments over a long period of time and terms which allow firms to confiscate funds if they haven’t been played with for a few months.

Source: Online.CasinoCity.com

Betsoft announces deal with Snaitech

(PRESS RELEASE) — Betsoft Gaming has announced further expansion into the Italian market with a deal to provide content to leading Italian gaming operator SNAITECH.

The agreement gives Snaitech access to Betsoft’s suite of AAMS certified games via the GAN platform. The portfolio of games includes Betsoft’s Slots3 and ToGo series of HTML5 games, developed on their SHIFT platform and certified for Italy’s regulated market.

“We are incredibly thrilled to have completed a deal with Snaitech,” said Francesca Raniolo, Betsoft sales executive. “It is very encouraging that a highly respected name such as Snai is eager to expand its offering in the Italian market with our product. Its intense work over the last two years to create a multi-channel offering, capturing both the retail and online client base, has returned remarkable results. The collaboration is a compliment to the Betsoft brand and our dedication to growth.”

“We are glad to include Betsoft games into our already substantial collection,” said Alessandro Allara, sportsbook and online director. “Betsoft’s new and exiting titles keep players entertained and engaged. Each new game they release has something fresh to offer. This deal represents a smart move for the future of our company, and we are keen to see where Betsoft will take their games next.”

Source: Online.CasinoCity.com

Playtech signs long-term agreement with Authentic Gaming

(PRESS RELEASE) — Playtech, the world’s leading omni-channel gaming software, systems and services supplier, and premium live casino supplier Authentic Gaming, have agreed a breakthrough partnership, enabling Playtech licensees to access live streamed roulette from some of the world’s most famous land-based casinos.

Under the partnership, operators powered by the Playtech Live casino software will gain access to live roulette tables located on the floors of land-based casinos, with real croupiers and real players, via Authentic Gaming’s live roulette streams.

Online players will be able to access live roulette games on any device from the following land-based properties: The Saint Vincent Resort & Casino in Italy, Casino International Batumi at the Hilton Hotel in Georgia and The Platinum Casino at the Radisson BLU Hotel in Bucharest, Romania.

Authentic Gaming and Playtech have an option to expand the scale and scope of the partnership in the coming months, increasing the number of tables available to players and integrating Authentic’s premium table offering.

Shimon Akad, COO, Playtech, said, “We have watched the development of Authentic Roulette and other products and, after careful evaluation, we are delighted to have partnered with Authentic Gaming. Its range of tables, land-based casino partners and video stream quality is impressive.

“This will further increase the breadth and depth of our best-performing, next-generation offering which is the most advanced on the market today.”

Jonas Delin, Authentic Gaming, CEO, said, “Playtech is the world’s largest supplier of online gaming software. Through this co-distribution agreement, our land-based live roulette streams will reach the phones, tablets and desktops of a huge number of players through Playtech’s extensive portfolio of tier-one online gaming operators. We see this partnership a further testament to our quality product, and we look forward to a long and successful relationship.”

Source: Online.CasinoCity.com

Mr Green launches ‘Live Beyond Live’ casino

(PRESS RELEASE) — Mr Green and NetEnt have together developed a fully immersive 3-D live casino experience, available at the touch of a button. The gaming solution was unveiled today at ICE Totally Gaming 2018 in London at NetEnt’s stand.

In Live Beyond Live, Mr Green opens the door to his virtual casino, a penthouse in Los Angeles. Inside Mr Green’s penthouse the customers will find a multi-table environment with live dealers and a choice of different tables to join. Roulette and blackjack are the games currently available to play on the platform.

The main technological advance with Live Beyond Live is the use of moving background assets in a deep field virtual environment. Some of the other technological advances integrated into the product are multiple tables, additional angles, higher-quality blackjack tables, real-time moment of excitement notifications from other tables and improved audio quality.

This innovative project was initiated a year ago when Mr Green searched for a partner who shared the desire to take live casino to the next level. NetEnt saw the opportunity in using the potential of its customizable digital technology and how it can be used to enhance the user experience.

The two companies have shared the development costs for Live Beyond Live, and Mr Green has exclusive rights for 12 months. The solution builds on digital virtual assets together with NetEnt’s customizable Chroma Key technology. The studio is located in Malta, where 30 dealers exclusive to Mr Green manage the tables in this high-tech environment.

Mr Green’s Live Beyond Live is mobile-first. During the second quarter, Live Beyond Live will be launched as a desktop solution. The existing live casino will be offered in parallel.

“Innovation and further enhancement of our product offering are key elements in our growth strategy,” says Per Norman, CEO of Mr Green & Co. “Live Beyond Live is challenging the traditional entertainment space and breaking away from conventional presentation formats. Live Beyond Live will be the pinnacle of change in entertainment.”

Per Eriksson, President and CEO of NetEnt, says, “Mr Green has a great vision with a full understanding of the live gaming scene, which helps realize the full potential of NetEnt’s Live Casino. We see ourselves just like them, challengers who have the courage to try and invest in new things.

“Our new Live offering is built to deal with the technological demands from both players and operators, much in line with Mr Green’s vision. With the collaboration now in place, we can really show what the product is capable of.”

Source: GamingMeets.com

Pragmatic Play reveals mobile-first bingo game

(PRESS RELEASE) — Multi-award-winning casino games developer Pragmatic Play has revealed its pioneering new bingo game, featuring a mobile-first design and the most customisation options of any bingo product on the market.

The provider’s innovative take on bingo is the only product of its kind to feature an in-game lobby on mobile alongside a simplified, easy-to-comprehend card view feature and extra prizes on each ticket to keep players coming back.

The exciting, five-part games also offer more patterns than any other bingo product available.

Empowering operators with the tools and flexibility to create a themed bingo product to fit their needs, the game can be quickly and easily integrated in under a month.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said, “Bingo is a game with a rich history in gaming jurisdictions all over the world, and we are delighted to bring to market a fresh twist on an increasingly popular vertical.

“For online casinos, bringing players a product selection tailored to their needs is increasingly important, and with the extensive customization options built into our bingo product, we continue to deliver bespoke service levels to meet all of our clients’ requirements.”

Pragmatic Play’s acclaimed casino games feature on many of the world’s leading casino brands, including Betsson Casino & Live Casino and LeoVegas.

The provider’s growing team of experienced iGaming professionals will be on hand at ICE stand N8-120 to discuss their award-winning offering.

Source: Online.CasinoCity.com

LeoVegas approved for listing on Nasdaq Stockholm

(PRESS RELEASE) — LeoVegas AB’s has today been formally approved for listing on the Nasdaq Stockholm regulated market by Nasdaq Stockholm’s listing committee.

The approval is conditional upon fulfilment of customary conditions. The last day of trading on First North Premier is expected to be 2 February 2018, and the first day for trading on Nasdaq Stockholm is planned to be commenced on 5 February 2018.

LeoVegas expects the conditions to be fulfilled by the first day for trading on Nasdaq Stockholm. The listing prospectus that has been prepared for the listing change was approved and registered by the Swedish Financial Supervisory Authority yesterday on 29 January 2018 and published on www.leovegasgroup.com.

LeoVegas’ shares will be traded under the same ticker (LEO) and ISIN code (SE0008091904). LeoVegas shareholders do not need to take any action in connection with the change in listing.

Comment by Gustaf Hagman, Group CEO:
“This change in listing can be credited to a strong team effort by everyone at LeoVegas, and I want to take this opportunity to express extra praise to my team for the hard work they have done to bring this across the finish line. The change in listing strengthens the Group and gives us an even better quality seal in our communication and cooperation with authorities, licensors and partners. For institutional investors – both in Sweden but even more so abroad – we will become more accessible and attractive as a company. Today is a big day for LeoVegas and yet another step in our ongoing journey of growth.”

The Board of Directors and Group Management are of the opinion that a listing change is a positive and important step in LeoVegas’ development and will further increase awareness about LeoVegas and strengthen the Company’s brands. In addition, it will position LeoVegas for a development with more regulated gaming markets and create new opportunities for continued strong growth. Further, the Nasdaq Stockholm regulated market will give LeoVegas more and broader access to the Swedish and international capital markets. All in all, the change in listing will contribute to LeoVegas’ organic growth strategy as well as to growth through possible acquisitions.

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