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Pragmatic Play acquires Extreme Live Gaming

(PRESS RELEASE) — Multi-award-winning games provider Pragmatic Play has announced the landmark acquisition of Extreme Live Gaming from Novomatic Group for an undisclosed amount. Extreme Live Gaming is one of the most innovative suppliers of live casino solutions to the iGaming industry.

The acquisition affirms Pragmatic Play’s position as a market-leading provider, adding Extreme Live Gaming’s wide array of live dealer games to its ever-expanding range of verticals alongside video slots, scratchcards and bingo.

Combining the latest in live casino technology with expert dealers and a range of unique titles including Golden Ball, Reel Roulette and Roulette 360, Extreme Live Gaming delivers desktop and mobile solutions certified by the UK Gambling Commission and the Malta Gaming Authority.

The provider operates 10 tables, covering roulette, blackjack and baccarat from its studios in London.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said, “The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.

“The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”

Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming, said, “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”

The deal marks a further step in Pragmatic Play’s commercial expansion, having penned portfolio integration agreements with major online casino brands including The Rank Group, Mr Green, Lottoland and GVC Holdings in recent months.

Source: iGamingAffiliatePrograms.com

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Gambling Commission announces plans to protect children

(PRESS RELEASE) — The U.K. Gambling Commission has set out further commitments to protecting children and young people from the dangers of gambling, building on work already underway in this area.

The Commission asked its expert advisers for specific advice on the critical theme of children, young people and gambling. Bringing together existing work and acting on the advice provided by the Responsible Gambling Strategy Board (RGSB), the Commission’s strengthened focus seeks to ensure the right protections are in place to reduce the risk of harm to children and young people.

The gambling regulator has called for all those responsible for safeguarding children, to work together with the Commission to address the wide range of issues identified in RGSB’s advice. Actions are needed to address:

• Access and exposure to gambling by children and young people.
• Digital and online risks.
• Preventative education and treatment.
• Evidence collection and consumer engagement.

Tim Miller, an Executive Director at the Gambling Commission, said, “We have a strong commitment to protecting children and young people from the harm gambling can pose – it’s at the heart of how we regulate. We asked our expert advisers, the Responsible Gambling Strategy Board, to consider this critical theme. The advice helps us to refocus and reinforce what we are doing already, and what we need to do next. For example, this year we will be carrying out targeted compliance and enforcement activity to identify and tackle any weaknesses in the age verification processes.”

“Safeguarding children in a digital age is complex, and what both RGSB and our research has highlighted is that it takes a multi-faceted approach by us, government, educators, gambling firms and parents. It will take firm ongoing commitments from the Commission as gambling regulator, but also from all of those with a part to play.”

Source: Online.CasinoCity.com

32Red fined £2 million by Gambling Commission

(PRESS RELEASE) — Online gambling business 32Red has been penalised for not protecting a consumer from gambling-related harm and money laundering failures.

The Gambling Commission investigation focused on 32Red’s dealings with a customer who, between November 2014 and April 2017, they allowed to deposit £758,000 without carrying out social responsibility or money laundering checks.

It was revealed that during that time there were at least 22 incidents which indicated the customer was a problem gambler – but instead of checking if they needed help, 32Red gave them free bonuses.

Indications of harm included admissions to 32Red staff that they had spent too much, displaying frustration and chasing losses.

The Commission investigation also showed that 32Red Poker failed to check that the customer could afford their spending on the site.

Richard Watson, Commission Executive Director, said: “Instead of checking on the welfare of a customer displaying problem gambling behaviour, 32Red encouraged the customer to gamble more – this is the exact opposite of what they are supposed to be doing.”

“Operators must take action when they spot signs of problem gambling and should be carefully reviewing all the customers they are having a high level of contact with.”

“Protecting consumers from gambling-related harm is a priority for us and where we see operators failing in their responsibility to keep their customers safe we will take tough action.”

Source: Online.CasinoCity.com

New website from FortuneJack

(PRESS RELEASE) — The leading bitcoin casino FortuneJack just got a new website – the first principal upgrade of the service since its establishment. The Bitcoin gambling industry has seen the rapid growth of FortuneJack in past years, watching the brand establish itself as a robust, community-driven service, offering deposits and withdrawals on major cryptocurrencies: Bitcoin, Litecoin, Dashcoin, Ethereum, Zcash, Dogecoin, BitcoinCash and Monero.

“We have been working on this for so long; now it’s on you to tell us how things work,” was the company’s statement on Twitter, finally introducing players to the new website and a fresh look at the brand its new functionalities. As FortuneJack representatives on various CryptoCurrency Forums state, the company is happy to listen to feedback and urge players to write their first impressions on social media to help the brand in perfecting the product.

The most remarkable changes in the Fresh Look of FortuneJack is the new loyalty program including monthly cashback, weekly reload bonuses and milestone bonuses. VIP members club top the loyalty program, with VIP players set to enjoy exclusive games and higher betting limits on the website from now on.

A fresh Leaderboard is here as well, establishing every Monday as a new chance to grab a slice from the 500 mBTC prize pool. As FortuneJack managers admit in talks, Casino is planning to take daily promotions seriously and intends to establish brand new promotion for every day of the week. For now, everybody who registers on the Fresh FortuneJack website gets 25 free spins, without any deposit.

More security is one of the priorities FortuneJack decided to upgrade initially; casino representatives underline new 2FA authentication and updated player account pages as one of the achievements in the Bitcoin Gambling Industry.

There is also a new approach towards the gaming too. FortuneJack teased its players with more upgrades to follow, already announcing a future partnership with leading gaming provider NetEnt, which should be live on the website in upcoming days as well as also dropping hints about Sportsbook.

Source: iGamingAffiliatePrograms.com

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