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Betsoft partners with Soft2bet

(PRESS RELEASE) — Betsoft Gaming has further solidified its European presence, signing a comprehensive content agreement with multi-brand, multi-market operator and platform provider Soft2Bet.

Under the terms of the agreement, Soft2Bet will directly integrate all Betsoft games – including player favorites and exciting innovations in the Slots3 Series – across ten casino brands, reaching regulated markets throughout Europe and the Nordic countries.

Headquartered in Malta, Soft2Bet has grown rapidly. From a starting headcount of three, the company has expanded to more than 100 employees in just two years, boasts an affiliate network 2,500-strong, and now turns over in excess of €9 million annually. Fittingly, for a company whose motto is “Win with us,” Soft2Bet’s 7 Stars Partners initiative was earlier this year named Best Affiliate Program at the EGR Operator Awards.

“We are excited to be joining Soft2Bet’s select pool of content providers at such a pivotal time in their growth,” says Annamaria Anastasi, Marketing Director at Betsoft. “Betsoft has become a trusted partner to many of Europe’s leading operators, giving our in-house teams the experience and the market knowledge to perfectly serve players through each of Soft2Bet’s popular casino brands.”

The agreement also paves the way for further content integration over time, with brands like Alf Casino, Campobet and other upcoming Soft2Bet propositions all poised to benefit from new Betsoft releases as they reach the right regulated markets.

“Today, we are introducing a new brand approximately every three months, and we take great care to ensure that each of them has a unique look, feel, and market position” explains Soft2Bet CEO, Boris Chaikin. “To support this extremely ambitious growth strategy, we work with content partners whose games have their own distinct personalities, who can manage direct integrations, and who have a reliable roadmap for the launch of more high-quality content for the foreseeable future. For these reasons and more, we predict a long and successful partnership with Betsoft.”

Source: GamingMeets.com

Pragmatic Play completes Estoril deal

(PRESS RELEASE) — Pragmatic Play, one of the leading software providers for video slots and live casino, has agreed a deal with the operator ESC Online, market leader in Portugal.

This latest agreement will see the provider’s premium content, including recent releases Da Vinci’s Treasure, Peking Luck and Madame Destiny, as well as top performers Wolf Gold and Great Rhino, rolled out with the leading operator.

The provider is known for the broad appeal of its games and scalable, client-focused delivery, making its content engaging for players and profitable for its partners.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said, “We are thrilled to have agreed this deal with ESC Online, one of the most respected brands in Portugal and leader in a growing and exciting market.”

“We consistently strive to bring premium, mobile-focused entertainment to our clients, supported by responsive service, and we look forward to bringing our passion to Estoril Sol Casinos and its players.”

Rui Magalhaes, General Manager at Estoril Sol Digital, said, “We are very pleased to be hosting Pragmatic Play’s immersive portfolio of content, and are certain that they will be a hit with our players.”

“We look forward to working with Pragmatic Play and witnessing firsthand the exciting innovation they are known for.”

The deal comes swiftly on the back of Pragmatic Play expanding further into regulated markets in Europe with the announcement of a deal with Kindred in Italy.

Pragmatic Play recently entered into the live casino vertical through its acquisition of Extreme Live Gaming, an agreement enhancing a product portfolio that now includes slots, bingo and other games.

Source: Online.CasinoCity.com

Moti Malul appointed NeoGames CEO

(PRESS RELEASE) — NeoGames, a global leader in providing iLottery and iGaming solutions and services, announced the appointment of Moti Malul as CEO to replace Ilan Rosen, who resigned after six successful years in the role. Malul has been with NeoGames for 10 years and has served as executive VP of sales and business development.

“We are grateful to Ilan Rosen, who has been with us for nine years, serving as CEO for six of them, for driving the company to its current strong position as market leader in many segments and we wish him continued luck and success in his future endeavors,” commented NeoGames founder and chairman Barak Matalon.

“Moti has been pivotal to the success of NeoGames in the last decade, opening new markets and ensuring that our customers see significant growth in their operations with our products and services. We have no doubt that he is the right person to lead the company’s growth and expansion into exciting new business opportunities.”

“I’m honored and thrilled to be given this vote of confidence by the company and the board,” said Malul. “It has been an amazing opportunity to lead the relationships with our customers for the past 10 years, as our customers are our biggest asset and will always continue to be. The growth opportunities we have are phenomenal – especially with current developments the U.S. market, in which we have been operating successfully for several years already, and with the recent strategic deal we signed with William Hill.”

Malul joined NeoGames to establish and lead sales, marketing and customer growth. His prior experience included 12 years in the telecom and Internet industries, serving in key sales, marketing and product management positions in companies such as Ericsson and Smile Media. Moti holds an MBA from Tel Aviv University.

Source: Online.CasinoCity.com

BETSID launches affiliate program

(PRESS RELEASE) — Sportsbook and casino provider BETSID have partnered with Affiliate Insider to launch their U.K. affiliate program following a successful start to their online operation in 2018. The company becomes the third member to join up with Affiliate Insider and BETSID will harness their expertise as an expert affiliate service provider to manage their program.

Affiliate Insider have a strong and trusted network behind them which includes tech provider FSB and that trust leads to a powerful organisation and one that can boast over two decades of experience within the affiliate space.

As part of the overall package, the program will feature an aggressive commission rate of 45% for the first month of trading. Following on from that initial month, the rate becomes a strong 25% for both sport and casino referrals.

Commenting on the launch of the program, Paul Kirkby, Managing Director of BETSID, said, “We’re looking forward to welcoming affiliate referred customers onto the BETSID brand. We’re invested in growing our affiliate channel as a key component of our acquisition strategy and are looking forward to working with a variety of affiliate partners to grow the brand and present BetSid’s unique Lucky’s betting proposition to serious U.K. punters.”

CEO of Affiliate Insider Lee-Ann Johnstone also commented, “BETSID has a unique brand and a solid affiliate offering. We’re looking forward to how this brand innovates in the U.K. to claim market share.”

“With an attractive affiliate bonus, dedicated service team and attractive retention incentives, I’m sure they will be successful in building a solid affiliate brand that offers a competitive edge for affiliates promoting it.”

The BETSID operation began in 2013 when successful Lancashire entrepreneur Simon Rigby launched a betting service as a supplement to his catering business at Deepdale Stadium. The organisation has grown steadily ever since and can currently boast eight outlets across the North West of England in locations such as Preston, Blackpool and Chorley.

BETSID then reinforced their commitment to the region by signing a shirt sponsorship deal with Blackpool FC at the start of the 2018/19 English football season as part of their ongoing plan to support sport in the North West.

The unique aspect of the company’s online sportsbook is the Lucky’s betting proposition which features extra value on a number of bets. It’s a concept that BETSID took with them from the high street and into the virtual world and includes a market-leading treble odds payout for one winner on Lucky 15 bets. This increases to 4x for Lucky 31s and 5x for Lucky 63s giving customers a great chance to recoup their outlay if some selections let them down. A 10% bonus on four winners for Lucky 15s also puts makes their online sportsbook a popular place to play.

UKGC publishes new standards

(PRESS RELEASE) — The Gambling Commission has today published new standards, which come into effect from 31 October and improve how complaints are handled by alternative dispute resolution (ADR) providers in the gambling industry.

New standards and guidance set out how consumer complaints should be handled and make clear the Commission’s expectations around:

• The types of consumer complaints we expect providers to take on.
• Principles for considering compensation.
• Decision quality standards, particularly focused on how providers look at and use evidence.
• The Ombudsman Association’s (OA) six principles of good governance which we expect providers to follow whether or not they are members of the OA.
• Conflicts of interests.
• The information and customer service providers give to consumers.
• The information and data providers share with us and others.

Ian Angus, Program Director for Consumer Protection and Empowerment said: “The standards published today seek to simplify existing complaints processes and ensure consumer complaints are handled in a fair, timely, transparent and effective manner. Improved standards will also help cultivate consumer trust and confidence in the industry. The standards will come into effect from 31 October, alongside further changes that provide stronger protection for consumers and ensure they are treated fairly.”

Following the 31 October, the Commission will begin to assess ADRs against the new standards.

Source: Online.CasinoCity.com

GiG offers Pay N Play option

(PRESS RELEASE) — Gaming Innovation Group Inc. (GiG) now offers an instant registration and payment option for its operators using Trustly’s Pay N Play system. The system allows players to optionally register and pay through their online banking accounts in Sweden and Finland, with Germany soon to be offered. The simple system will allow GiG’s customers to further boost acquisition, build loyalty and stay compliant.

The technology is offered to operators on the GiG Core platform, with GiG’s in-house brand Kaboo live from today, alongside external brands Omnia Casino and the newly launched Dreamz. GiG plans to offer this to other external and internal operators in the near future. GiG’s in-house brand Thrills is to become a purely Pay N Play operator in Finland, Sweden and Germany.

The new system enables instant customer sign-ups without the significant registration churn that the iGaming sector has historically experienced as a symptom of the more drawn out registration processes currently in place. New customers can register and deposit funds quickly and safely with no cumbersome account registration process necessary. Login is also made simpler, with players having the option to use Bank ID as a quick way to log in.

Both deposits and withdrawals will become instant transactions with Pay N Play, giving players more control and simplifying their experience, while retaining the strongest registration and security protocols through KYC requirements which are fulfilled with data direct from a player’s bank. The need to scan any documents for upload as part of the registration process will become a thing of the past.

CEO of GiG Robin Reed comments, “Pay N Play will revolutionize the registration experience for players and enable higher conversion and retention while reducing churn. With instant deposits and withdrawals, this new system makes our promise to provide fair and fun gaming for all stronger.”

Source: iGamingAffiliatePrograms.com