Partnering with the state-owned Svenska Spel Sport & Casino, which has dominated Sweden’s regulated market since it went live on 1 January 2019, positions Pariplay for impressive growth through the rest of 2019 and beyond. The deal provides an exciting opportunity for Swedish players to enjoy Pariplay’s complete catalogue of casino games, reaching a new audience that promises to strengthen its role as an industry-leading supplier of engaging and innovative content.
Svenska Spel Sport & Casino, which provides a wide range of products that include sportsbook, casino and lottery, has enjoyed steady growth since market regulation in January, proving its unmatched ability to engage Sweden’s diverse target audience. In its interim report for Q1 2019, the operator boasted an increase of 14% in digital business compared to Q1 2018, as mobile sales also increased by over 21%.
Further bolstering anticipation of the partnership is the upcoming launch of Pariplay’s exciting new online slot – Lucky Vegas. While the global release of Lucky Vegas takes place on 29 May, Svenska Spel Sport & Casino will be Sweden’s exclusive provider of the game for its first two weeks after launch (i.e., 29 May to 11 June). This will give local players the chance to enjoy a fresh new game via Sweden’s top gaming operator.
In addition to Sweden, Pariplay’s presence in Europe’s regulated markets has recently seen its services go live in Italy and Bulgaria. These accompany existing partnerships in the U.K., Germany and Belgium. The revolutionary games supplier also recently acquired a B2B license in Romania and is in the process of expanding into Denmark, Portugal and Spain.
Jonas Nygren, VP Casino of Svenska Spel Sport & Casino, said, “We’re thrilled by our new partnership with Pariplay and what it will mean for all of Svenska Spel Sport & Casino players. Having already enjoyed success across many other regulated markets, we feel that Pariplay’s diverse collection of games will complement our existing product offering and give Sweden’s players even more exciting gaming experiences.”
Richard Mintz, Commercial and Marketing Director at Pariplay, said,“Partnering with Svenska Spel Sport & Casino, Sweden’s largest gaming operator, cements our presence in the region and highlights our drive for forward-thinking innovation. This aligns with our strategic goals for 2019, which are focused on Pariplay continuing to collaborate with the leading operators in the industry’s biggest regulated markets.”