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New Chief Executive Officer of MGM GVC Interactive

(PRESS RELEASE) — MGM GVC Interactive LLC, the U.S. sports betting and online gaming joint venture owned by MGM Resorts International and GVC Holdings Plc, is pleased to announce the appointment of Adam Greenblatt as the venture’s CEO, effective upon receipt of all applicable licensing and regulatory approvals.

Adam takes up the position having played a significant role in the creation of MGM GVC Interactive via his previous role as Director Corporate Development & Strategy at GVC Holdings. The joint venture was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA).

Prior to its acquisition by GVC, Adam served as Director of Corporate and Strategic Development at Ladbrokes from 2010 and led defining transactions for the group, including the strategic partnership with Playtech, the acquisitions which created Ladbrokes Australia and the successful merger between Gala Coral and Ladbrokes in November 2016. Adam has been President of GVC’s U.S. sports betting software business, Stadium Technology since 2012 and sits on the Board of GVC’s joint venture in Spain. Having begun his career as a Chartered Accountant in the UK with Arthur Andersen, Adam then moved into mergers and acquisitions at international investment bank, Rothschild. At Rothschild, Adam focused on the leisure sector and was instrumental in developing the betting and gaming franchise. Adam studied Business Science at the University of Cape Town.

In a joint statement welcoming the appointment, GVC CEO, Kenneth Alexander and Jim Murren, Chairman and Chief Executive Officer of MGM Resorts, said, “We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in online gaming and sports betting from both sides of the Atlantic. His determination, experience and vision are exactly what we need to establish a prime position in the rapidly evolving U.S. gaming market.”

Adam Greenblatt added, “I am delighted to have been chosen to lead MGM GVC Interactive at this historic time for the U.S. sports betting and gaming sector. With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry.”

Source: Online.CasinoCity.com

PowerPlay launches affiliate program with Income Access

(PRESS RELEASE) — PowerPlay, the newly released sports betting and casino brand, has launched an affiliate program with Income Access, Paysafe’s marketing technology and services provider, to grow player acquisition in Central American and Caribbean markets with a future focus on South America and beyond. The new program will be powered by Income Access’ affiliate software and managed by the company’s in-house affiliate team using the Income Access Network.

PowerPlay delivers gaming experiences that are tailored to the Central American and Caribbean markets, where football, cricket, tennis and basketball are especially popular. Powered by the London-based gaming and betting platform provider FSB, the brand offers players advanced in-play odds and competitive pricing on sports from world-wide markets. Players can also enjoy slots from Microgaming and live casino games from Evolution Gaming.

Affiliates of the PowerPlay program will have access to expert support and marketing materials to help promote higher rates of player acquisition. Managed by Income Access’ experienced in-house affiliate managers, affiliates will also be able to make the most of the Income Access affiliate management software and its full suite of reporting tools. The PowerPlay affiliate program will also leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimize program growth.

PowerPlay is offering a comprehensive selection of commission structures to accommodate a greater number of affiliate partnerships. Revenue share, CPA and hybrid structures are all available, including a tiered structure of up to 60% on casino revenue. PowerPlay’s commission structures have no negative carryover.

PowerPlay has a range of first-time deposit promotions for new players, while returning players can also benefit from PowerPlay’s many ongoing promotions.

Dean Serrao, CEO at PowerPlay, said: “Choosing the Income Access platform was an easy decision for PowerPlay. They offer a product that is simple to connect to, easy to use and is trusted within the industry. As a new brand, we want to give affiliates tools and systems they know, so they can focus on converting players.”

Serrao added: “We’re also excited to offer players a 10% bonus on casino deposits of over $500, a 50% bonus on scoring substitutes in all Premier League and Champions League games, and even an innovative ‘make your own promotion’ suggestion process, which invites players to mold their own sports betting and casino experience.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “We are very pleased to be working with a new and ambitious brand like PowerPlay. Their local, tailored approach to acquisition and retention is a great fit for our data-driven affiliate marketing platform and in-house affiliate team.”

The Rank Group to pay penalty

(PRESS RELEASE) — A Commission investigation revealed that The Rank Group failed to interact with a customer who was displaying problematic behaviour, contacted him during a self-exclusion period (1) and did not follow rules for the provision of credit.

The failures relate to a customer who gambled substantial amounts with Rank’s land-based Grosvenor Casino and online. In one 24-hour period, the customer lost £1 million that had been credited to his account.

Richard Watson, Gambling Commission executive director, said, “We expect all operators to protect any consumer who maybe experiencing problems with their gambling, and operators shouldn’t fall into the trap of thinking that VIP customers don’t experience difficulties.”

“No matter how wealthy customers are, operators still need to monitor them effectively to ensure they aren’t showing signs of problem gambling. It is certainly not appropriate to visit customers during a period when they are self-excluded.”

“This penalty package would have been a lot higher were it not for the positive action Rank took in terms of self-reporting their failures and being open and transparent during our investigation.”

Source: Online.CasinoCity.com

Cherry acquires remaining shares in Game Lounge

(PRESS RELEASE) — Cherry AB has today signed an agreement to acquire the remaining shares in leading affiliate company Game Lounge Sweden AB, thus gaining 100% ownership.

Cherry currently owns 95% of Game Lounge, which in turn owns 100% of Game Lounge Ltd. Cherry has today signed an agreement to acquire the remaining 5% of Game Lounge. The purchase consideration consists of three parts and can amount to a maximum SEK 260 million.

The first part of the purchase consideration is fixed and amounts to SEK 100 million to be paid in cash when Cherry gains control of the shares. The second part of the purchase considerations amounts to SEK 60 million and is conditional on Game Lounge’s consolidated EBITDA for the period 1 January 2019 to 30 June 2019 exceeding SEK 90 million. In the event that the target of SEK 90 million is not reached as per 30 June 2019, the measurement period will be extended until 30 September 2019, at which time, Game Lounge’s consolidated EBITDA shall amount to at least SEK 150 million. The third part of the purchase consideration amounts to SEK 100 million and requires Game Lounge’s consolidated EBITDA to exceed SEK 300 million for any consecutive four calendar quarter period between 1 July 2019 and 31 December 2021, or between 1 October 2019 and 31 December 2021 in the event that the measurement period for the second part of the purchase consideration is extended in accordance with the above. Cherry is entitled to pay all or part of the second and third parts of the purchase consideration in Class B shares in Cherry.

The sellers are employees of Game Lounge. Against this background, the acquisition constitutes a so-called related-party transaction and must therefore be approved by a general meeting in Cherry. Cherry’s Board of Directors will prepare a written account of the acquisition and obtain an independent valuation statement (fairness opinion) regarding Game Lounge.

The operations in Game Lounge have developed well and Cherry’s Board of Directors makes the assessment that the company will continue to enjoy favorable market conditions into the future and that it is therefore desirable to increase Cherry’s holding to 100%. The sellers will remain in their senior positions, are shareholders in Cherry and also participate in incentive program within the Cherry Group. Accordingly, the Board of Directors assesses that the terms of the acquisition, including the purchase consideration, are in line with the market and will therefore recommend that Cherry’s Annual General Meeting approve the acquisition in accordance with the principal terms above.

Source: iGamingAffiliatePrograms.com

Rightlander unites with Hero Gaming

(PRESS RELEASE) — Hero Gaming has become the latest online gambling operator to join forces with Rightlander, the innovative affiliate compliance platform that allows operators to improve affiliate compliance and responsible gambling measures.

Rightlander’s proprietary technology scans affiliate websites across multiple geographies and builds a list of locations where Hero Gaming’s brands, which include Casino Heroes, Betster, Speedy Casino and Speedy Bet, are mentioned or linked to. It then analyses text on the page linking to the brand providing information that is relevant to compliant requirements by territory.

This allows Hero Gaming to discover affiliate websites linking to its brands that it is currently unaware of and means the operator can ensure that the affiliates sending traffic to its sites are doing so in a compliant and responsible manner.

Rightlander’s technology also allows Hero Gaming to set “compliance violation events” and will automatically notify the operator whenever they occur on any of the affiliate websites that link to its brands.

Ian Simms, founder of Rightlander, said, “We are delighted to have teamed up with Hero Gaming and to help the operator take affiliate compliance to the next level. Compliance is a big concern for operators right now, and our platform takes away much of the heavy lifting.”

“We have seen some operators close their affiliate programs due to compliance concerns, but that isn’t necessary and it’s great to see operators such as Hero Gaming embrace the technologies available to them to protect their affiliate relationships moving forwards.”

Mikael Jansson, Chief Marketing Officer at Hero Gaming, said, “Affiliates have always been a big and important traffic generator for our online gambling brands, but we are aware of the need to ensure our partners are marketing our sites in a compliant manner.”

“Rightlander does much of the hard work and allows us to keep on top of the affiliates marketing our brands – even those we are unaware of. It is a powerful tool and we believe it will make us even better in our compliance efforts.”

Rightlander has signed up a raft of tier one operator partners since it launched earlier in the year, including GVC, LeoVegas, BGO, Alea, Genting Casino, the Kindred Group, Videoslots, Gaming Realms and Red Queen Casino.

Source: iGamingAffiliatePrograms.com

Wynn Resorts partners with BetBull

(PRESS RELEASE) — Wynn Resorts, Limited announced today that it has entered into a strategic partnership with BetBull Limited, a Europe-based digital sports betting operator, to pursue sports betting opportunities in the emerging U.S. market. The strategic partnership will position both parties to capitalize on the developing U.S. opportunity by combining Wynn Resort’s nationally recognized brand with BetBull’s digital sports betting operations capabilities and technology.

In conjunction with the formation of the strategic partnership, Wynn Resorts will make a minority equity investment in BetBull. Wynn Resorts will own 22.5% of BetBull on a fully-diluted basis upon closing of the investment which will occur in due course subject to customary closing conditions. Moelis & Company LLC acted as financial advisor to Wynn Resorts.

Source: iGamingAffiliatePrograms.com

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