(PRESS RELEASE) — First Look Games, the innovative platform that provides a direct link between game developers and iGaming affiliates in a bid to improve compliance, has been backed by tier one operator, BGO.
First Look Games, developed by Tag Media, allows game developers to connect directly with the publishers that promote their content to players, increasing the volume, quality and, most importantly, compliance of their game marketing.
First Look Games also offers a Compliance Scanning service, powered by Rightlander. This allows game developers to monitor the activity of affiliates to ensure reviewed content is compliant; it also notifies them of sites advertising their content that they are unaware of.
The U.K. Gambling Commission has made it clear that operators are ultimately responsible for the affiliates promoting their brands, games and offers on their behalf, and BGO believes the First Look Games platform significantly improves affiliate compliance.
Allan Turner, Chief Marketing Officer at BGO, said, “For me what’s good about the First Look Games platform is that it enables affiliates to have 100% accurate game content information, which most importantly means that the consumer will have the information they need in order to make an informed decision about which game is right for them.”
Tom Galanis, founder of First Look Games, said, “We are thrilled to have received the backing from an operator of bgo’s calibre. We truly believe our platform can make a difference when it comes to affiliate compliance, and allowing the mutually beneficial relationships between game developers, operators and publishers to be strengthened and improved.”