(PRESS RELEASE) — Mr Green has been awarded Rising Star in Sports Betting 2018 at the annual SBC Awards in London.
Mr Green Sportsbook launched in 2016 and has since then focused on offering a unique player experience. New, smart and intuitive widgets have been added throughout 2018 making it more fun to play and easier to find favorite sports and teams.
Mr Green’s unique sportsbook experience is appreciated by the customers and in the third quarter 2018 revenue from the sportsbook increased by 375% compared to the same quarter the previous year.
“Innovation and differentiation are key elements of our strategy,” says Per Norman, CEO of MRG. “This prestigious award is a proof of our capabilities to innovate and differentiate in order to deliver a superior experience.”
At the SBC event, Mr Green was also highly commended for its Green Gaming focus. Mr Green’s Sports players are now also benefiting from its unique Green Gaming predictive tool. The Green Gaming tool is based on a data driven algorithm combined with a player self-assessment test and presents each individual player’s risk level in a transparent way. Based on the identified risk level, Mr Green tailor its communication towards each player making sure sales messages and Green Gaming communication is served in a responsible way.