The Digital Product of the Year is awarded to the company with a product suite that has taken player engagement to the next level through its design and implementation. A judging panel comprising 100 leading industry executives chose the company’s end-to-end, modular sports betting product, which can be mixed and matched to meet specific needs and includes its ground-breaking OpenTrade Managed Trading Services, powered by Don Best Sports.
Over the last 12 months, Scientific Games has transformed its OpenSports offering across web, mobile and retail. Alongside a new digital user interface as part of its OpenEngage module, the company launched a wide range of new market-leading features such as Match HQ – a scoreboards widget that displays real-time game statistics and in-play animations across a wide range of American and European sporting events.
Scientific Games was presented with the award at the Global Gaming Awards’ prestigious ceremony held at the Sands Expo Convention Center as part of G2E 2019.
Keith O’Loughlin, SVP of Sportsbook and Platforms at SG Digital, said, “Kicking off G2E with this global award is credit to our teams and the work we produce for our customers across the world. Every day, we strive to find new ways to improve the user experience and the OpenSports solution embodies our player-first approach and our long-standing commitment to reliability and stability. We’re delighted that the judging panel recognised the hard work and we’re looking forward to showcasing the full product during G2E this year.”
In addition, Scientific Games received a gold medal in the “2019 Best Interactive Product” category at GGB Gaming & Technology Awards for its Open Gaming System (OGS) and Open Platform System (OPS). Both technologies are now part of the recently announced OpenGaming product suite.
The award-winning OGS and OPS are now part of Scientific Games’ OpenGaming, the end-to-end digital ecosystem for operators looking to provide a new wave of immersive gaming experiences for their players through one seamless integration.
These latest award triumphs further demonstrate the company’s reputation for delivering next level betting and gaming experiences for players across the globe.