(PRESS RELEASE) — Twin has become the latest online casino brand to sign up for Fast Track’s innovative CRM product.
Fast Track has a proven track record of delivering fully managed services to iGaming companies and has recently started offering its CRM solution as a standalone product.
Twin is one of the first brands to take a step towards what Fast Track CEO, Simon Lidzén, has called ‘the future of CRM.’
‘We share Fast Track’s vision of how easy CRM should be and believe this partnership will allow our CRM team to fulfill their mission of providing an unmatched casino experience to our players,’ Marcin Jablonski, Chief Brand Officer at Twin, said.
Fast Track CRM is the first CRM tool designed specifically for the iGaming industry and is already being used by popular casino brands including Metal Casino, Ikibu, Casino Calzone and Cashmio.
It runs on real-time data and allows CRM teams to manage all aspects of communications and rewards in one place.
This increased efficiency creates a scalable workflow that cannot be achieved with the traditional, manual process of dragging and uploading lists across multiple systems.
“We are really excited to have Twin on board. They were ready for a new way of working with CRM and we are happy to support that with FAST TRACK CRM,” Simon Lidzén, CEO of Fast Track, said.
Fast Track will be attending ICE London next month with members of the team on hand to talk to delegates about its powerful CRM tool.